Nick Coma
gag face thumb.jpg

RELIEFBAND

 
reliefband logo png.png
 

The CLIENT ASK AND CAMPAIGN EXECUTION

Create Digital, Print, POS, and a Social campaign for Reliefband. Go crazy, and lean into what can be both hilarious and lean back into the benefits of Reliefband.

BUT DON'T FORGET TO SEE THE EXECUTION THAT WAS OUR ALTERNATE BELOW

THE Solution

Gag-Face. That face you make when you're about to vom, toss your cookies, or throw a sidewalk pizza. We wanted to show what it looks like to actually have motion sickness, and have it BAD. So bad in fact, that you look like one of our print ads.

How'd ya do it?

Photoshop, Illustrator, Photomanipulations, heavy color editing, Copywriting, Presentation Building.

0004_4.jpg
0002_3.jpg
gag face2 bg additions loto edits.jpg
0000_1.jpg
horiz reliefband gag face.jpg
spotify playlist image.jpg

 

 

THE SOUND OF SICKNESS 

A playlist containing the ridiculous noises one makes while in the bathroom barfing their brains out, and the soothing melodies one would want to listen to to calm down their stomach. All of the songs would revolve around reminding users that there is a better way to live out there... with Reliefband.

 

 

The Worlds Best Gag Face

Here on the right is the Worlds Best Gag face trophy. Where calls for entries via social of people giving their best "Gag-Faces" would be sent in to receive their very own trophy. Recognition would be given to all, but only one would be voted best Gag-Face.

world's best gag face.jpg

Saved By Relief Band Extension and Alternate Campaign

By virtue of being a creative, I brainstormed with my partner and also came up with the "Saved By Reliefband" campaign. This revolved more around religious themed print ads and video. Anyone who gets a Reliefband being "saved" from motion sickness. 

Screen Shot 2018-04-19 at 4.21.04 PM.png
Screen Shot 2018-04-19 at 4.20.26 PM.png
Screen Shot 2018-04-19 at 4.20.48 PM.png

 

 

 

 

"THE TELEVANGELIST" - 30s

“Televangelist” - :30s

OPEN ON A TELEVANGELIST WEARING OSTENTATIOUS CLOTHING AND WALKING BACK AND FORTH ACROSS A STAGE. THERE IS A GIANT RELIEFBAND LOGO HANGING BEHIND HIM. HE HOLDS A MICROPHONE WHILE PREACHING TO THE AUDIENCE IN A SOUTHERN ACCENT.

PREACHER: You can be saved! And you can be saved! And you, you, and you! You all can be saved from motion sickness!

CUT TO A MASSIVE CHURCH AUDIENCE AS THEY ERUPT IN APPLAUSE. SOME PEOPLE START DANCING IN THE AISLE. HE RAISES HIS HANDS TO QUIET THEM DOWN.

PREACHER: Alright, alright, now quiet down folks. Yes, with Reliefband, you can achieve a life in full motion. That’s right. Full. Motion.

HE CLOSES HIS EYES, TIGHTLY SQUINTING AND POINTING HIS FINGERS IN DIFFERENT DIRECTIONS AS THOUGH SEEING INTO THE FUTURE.

PREACHER: Now, I see, I see motion sickness relief on...a train! I see it...in the car! On the bus! On a plane! I, I…

HE SUDDENLY BEGINS TO GAG, LOOKING LIKE HE IS ABOUT TO THROW UP. THE CROWD BEGINS TO GROW WORRIED. BUT, THEN HE STOPS SUDDENLY AND THROWS HIS ARM IN THE AIR. THERE IS A RELIEFBAND BRACELET ON HIS WRIST. THE CROWD ERUPTS IN APPLAUSE.

PREACHER: Believe! In! Reliefband! And you shall be saved! From motion sickness.

CUT TO SUPER.

SUPER:   Reliefband

Live life in full motion


 

 

 

 

"BE HEALED" - 30s

“Be Healed” - :30s

OPEN ON A TELEVANGELIST WEARING OSTENTATIOUS CLOTHING HIS HANDS ARE ON THE HEAD OF A WOMAN IN A WHEELCHAIR. HE HAS A STRONG SOUTHERN ACCENT.

PREACHER: Oh great Band of Relief, please help this woman in need. She needs your help! Taketh away this sickness from her blessed life. I say, taketh the sickness away.

CUT TO A WIDE SHOT OF THE TELEVANGELIST STANDING UP AND HOLDING HANDS UP BUT BEFORE DOING SO HE SECRETLY SLIDES A RELIEFBAND ON HER WRIST.

PREACHER: BE HEALED! BE HEALED! BE HEEEEEYULLLLLLLLLDDDDDD!

HE STARTS SPINNING HER AROUND RAPIDLY IN HER WHEELCHAIR. SHE CLEARLY IS VERY AWKWARD BEING SPUN AROUND SO RAPIDLY.

WOMAN: I feel...okay!

THE CROWD ERUPTS IN APPLAUSE.

PREACHER: There you have it, folks. Believe! In! Reliefband! And you shall be saved! From motion sickness.

CUT TO SUPER.

SUPER:   Reliefband

Live life in full motion