The CLIENT ASK AND CAMPAIGN EXECUTION
Create Digital, Print, POS, and social solutions for Stanley and the release of the new 2018 Fatmax.
We shot video, created brand new print ads, and leveraged the new standout by getting influencers involved in a contest/content series. We also dug deep into Stanley’s 175th Anniversary.
For social media, we leveraged DIY’ers and their love for the improvements that Stanley makes to their product by listening to their customers. So we let the stats talk for themselves in the print with big bold lettering and their bright yellows. For digital we leaned into the more grounded “what is realistically done” approach. We also came up with the contest on our own and the rules that went with it. Everything from how to get points and what pieces would be used to create the contest games.
How'd ya do it?
Photoshop, Illustrator, Typography Design, Drawing